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Writing is both art and form, establishing a strategic relationship of creativity and structure that strikes an appropriate balance for the project.
A biography will be long on creative; a formal business plan will rely on the rules of structure. Effective writing is first about understanding the target audience and how they will process the information. While some writers will have more range than others, a trained and experienced writer is not restricted to a single category.
And so it is that a writing and editing career spanning 30 years will have seen a bit of everything. I have written more than 5,000 résumés, 1,200 advertising scripts, and countless proposals, marketing slicks, reports, speeches, presentations, and newsletters. Creative projects have ranged from the sublime (nonprofit image campaigns) to the ridiculous (interactive murder mysteries).
What can I create for you? Email me HERE or call 262.681.5682 for a free project review.